Ms.
Pittman has over ten years experience working directly
with clients on company specific research assignments.
She has successfully managed several longitudinal
studies for varied utility and insurance industry
leaders. By reporting on the demand for services,
the shift in consumer usage patterns, and by profiling
customer segments Ms. Pittman's work has been used
to optimize media purchases, profile new customers;
assess consumer attitudes, purchase intent and switching
behavior.
Most
recently, Ms. Pittman has taken responsibility for
an evaluation of the Pennsylvania Prison Society's
"STEP Program". This program was designed to provide
"Services To Elder Prisoners" aged 50 and older.
In conducting the research portion of the study
Ms. Pittman has utilized several research techniques;
telephone interviews, self-administered questionnaires,
in-person interviews and focus group sessions. The
project goal is to provide the Pennsylvania Prison
Society as well as the PA Department of Corrections
with a comprehensive report that is both informative
and actionable. Topics that will be covered include
program visibility, operations, membership, coalition
building opportunities, and expertise and staff
professionalism. The report publication date is
scheduled for January 2003.
Ms.
Pittman holds a BA degree from Temple University.
Employment
Senior Research Analyst,
Lead analyst for the implementation and analysis of
a quarterly panel of 35,000 residential consumers,
whose responses were used to optimize media purchases,
profile potential new customers, cluster households
for cost analysis as well as segment large databases
classifying households by utility service usage, attitudes,
demographics, and purchase intent.
Marketing
Assistant/ Data Analyst
Worked on direct mail campaign list selection, copy
design and response monitoring for quarterly test
and rollout life insurance sales campaigns. The
direct response database included over 48 million
households.
Worked
directly with the Senior VP of Research on experimental,
customer satisfaction and brand awareness research.
Analyzed a nationwide demographic study of past
present and future life insurance customers and
interpreted quantitative data for technical reports
updated each business quarter.
